Tradition Meets Digital: How TanaTara is Going Online

Arunachal Pradesh · Feature Report

TanaTara™, a premium clothing brand by Kassh & Brands®, is bringing the rich tribal and traditional culture of Arunachal Pradesh into the digital era. Known for its authentic designs inspired by local artisans, the brand is now reaching customers across India with a full online presence.

In collaboration with DigiFista™, Kassh & Brands® has launched a complete eCommerce store for TanaTara™. The platform is designed to provide smooth browsing, secure shopping, and a premium experience that reflects the cultural roots of the brand.

Along with the website, DigiFista™ also created digital advertisements, brand posters, and visuals that highlight the unique identity of TanaTara™. The aim is simple — make shopping for tribal wear as easy as a click, while keeping its authenticity intact.

Key Highlights

• Full eCommerce website with secure payments and easy navigation.
• Creative brand posters and digital graphics.
• A modern digital look rooted in tribal tradition.

Why It Matters

TanaTara™ is more than a clothing line. It is a cultural story — one that showcases the craft and heritage of Arunachal Pradesh. By going digital, Kassh & Brands® is giving local weavers and artisans a stage to reach customers nationwide and beyond.

For DigiFista™, the project was not only about building a website. It was about creating a platform where tradition and technology work together to preserve culture while making it accessible in the modern world.